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About Us
If the public understood the truth about the use of animals
in our society, most would want no part of it. Animal suffering
will decrease as the public influences consumer demand away
from animal-use products. Public education is vital but many
people shape their moral views upon what is currently legal.
Legislation can validate the reasons why animal-use is wrong:
concern for human health, environmental concern, animal suffering,
and more. Legislation can also liberate animals from their intense
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About Animal Awareness
The mission of Animal Awareness is to help people to become aware
of the many choices in their lives that have an impact on animals
from where their investment money goes, to what they put on their
dinner table, to what brand of soap they buy, and so forth.
We believe that animal compassionate choices will be readily accepted
once they are mainstream and easily available.
In order for someone
to make a humane cruelty-free choice at the point of purchase, there
are three factors that need to happen simultaneously. The person needs
to:
- Know that its purchase supports animal suffering
- Care about that suffering
- An alternative needs to be easy to find at the point of purchase
Only then, when all three of these factors come together at the same
time, will the public begin to make humane and cruelty-free purchases,
which will shape consumer demand towards compassion.
There is never a good reason to use animals. There is always a humane
alternative to choose... always! Animal Awareness is dedicated to
bringing awareness of these choices to the public.
Janet Deery, Founder
Animal Awareness founder Janet Deery has always had a special respect
for animals, but she did not start becoming an activist until she
found out the specific details of how they are treated. Here is how
she became active in animal rights in her own words.
"I'm not an activist-type by nature.
Since 1995, I've been learning more and more about how animals are
treated in our society. I was shocked and outraged by what I have
found out. Those facts are what turned me from a concerned citizen
into an activist. Once I realized that the government does nothing
to regulate or protect most of the animals used by people, I couldn't
just sit back and do nothing. Plus it's not only the animals for which
I have concern, I truly believe that human health will improve drastically
once our reliance on faulty animal testing stops and also when people
stop eating animals, both meat and dairy."
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